British fashion brands like Victoria Beckham, Vivienne Westwood and Wool and the Gang are set to benefit from an advertising campaign running across three major Chinese and Hong Kong e-tailers next week.
It wasn’t a wipe-out, but it also wasn’t brilliant news either as the UK’s statistics body reported December retail sales figures on Friday with just a 1.4% volume increase year-on-year. Online was the star of the show.
British retail sales grew much faster than expected last month as shoppers took advantage of Black Friday bargains, official figures showed on Thursday, contrasting with more downbeat industry surveys.
UK retail continued to confuse in October with falls and rises by volume and value, the ONS said. Fashion struggled, although online sales continued to rise but belt-tightening meant more second-hand sales.
UK retail growth slowed as expected in July after a strong second quarter, as shoppers cut back on purchases of most goods other than food, adding to worries about a fall in consumer demand caused by higher inflation.