Boohoo has reported impressive full-year results and, perhaps more importantly, delivered a coronavirus update. The e-tail giant said that while it had taken a sales hit during March, sales in April have been rising.
The womenswear label by the Boohoo group is inspired by social media and keen on short-cycle, constantly upgraded collections. As its CEO told FashionNetwork.com, it now wants to make an international breakthrough.
Boohoo continued its rapid sales ascent in the four-month period to the end of December and while there was no information about sales at its newly-acquired brands, its existing portfolio went from strength to strength.
The founders of Boohoo have pocketed £142.5 million after selling a chunk of their shares to take advantage of the company's market gains over the last year. After the placing, they continue to own 15.8% of the business.
The Nasty Gal label has collaborated with model and actress Cara Delevingne for a collection that draws on her personal style as well as that of rock icons.It's yet another collaboration for Cara Delevingne.
Boohoo’s results statements are always a revelation, if only to see by just how big a margin the group is smashing the market, and its half-year report was no different. The latest six months were yet another triumph.
The brand has launched a collection with model and actress Emily Ratajkowski, just in time for summer. Inspired by Ratajkowski’s personal style, the range includes midriff tops, silky dresses and light-wash denim.