Lyst has released its Year in Fashion report for 2021, detailing the transition to the “new normal” as consumers “dressed up to go out and to make ourselves feel good” even though the effects of the pandemic remained.
French fashion house Balenciaga scored the biggest at the recent MET Gala, held on September 13, thanks to the influence of Rihanna and Kim Kardashian, whose outfits attracted significant attention and commentary.
Footwear brand Crocs has been enjoying something of a revival in popularity and demand has rocketed further since contestants on Channel 4's latest Love Island TV series have been seen wearing the distinctive clogs.
Gucci has been named as the hottest brand in fashion for the fourth consecutive quarter by Lyst, with the return of dressier options and styles for travel and leisure also being identified as key quarterly trends.
Covid-19 has boosted e-tail, especially for multibrand sites and leading luxury labels, according to a study by Bernstein for Altagamma. An evolution that means other labels need to rethink their commercial strategy.