Sports
The latest news
Mr P links with G/Fore on golf collection
We all know how popular golf is among affluent consumers and we also know how golf clothing doesn’t always have the best reputation, style-wise. But now YNAP’s Mr Porter is trying to remedy that.
Fashion
Radical Superdry survival plan is unveiled, aims to avoid administration
It may not come as a surprise after news was leaked on Monday, but on Tuesday morning Superdry unveiled its new proposals for a restructuring, plus plans for an equity raise and to delist from the stock exchange.
Fashion
Skechers names Ishan Kishan as brand ambassador
Global footwear brand Skechers has signed cricketer Ishan Kishan as its new brand ambassador for the Indian market.
Fashion
Superdry prepares to publish restructuring plan, Sky News reports
Struggling British fashion chain Superdry is in the advanced stages of preparing a restructuring plan that is expected to launch in the coming days, the company said on Monday.
Fashion
NBA flagship opens on Oxford Street
It’s bigger and it’s moved to a more prominent London location. The National Basketball Association (NBA) has just opened a three-storey flagship store on Oxford Street.
Fashion
Adidas could benefit from Nike’s innovation struggles, Morgan Stanley says
Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts.
Fashion
Thom Browne takes over Saks Fifth Avenue women's store in Beverly Hills
American designer Thom Browne takes over the department store's floors until April 22. The opportunity to present his new tweed and offer customers a bespoke animal handbag
Fashion
Nike bosses plan 'biggest' Olympics spend as marketing ramps up
Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales.
Fashion
Nike breathes Olympic spirit into Air technology
On April 11, the global sports giant staged a presentation with its brand ambassadors at Palais Brongniart in the heart of Paris, showcasing its Olympic Games programme and the Air technology’s latest innovations.
Fashion
Nike upgraded to buy as bank of America sees new products fueling comeback
Nike Inc.’s estimates “finally look achievable,” according to Bank of America Corp., which has turned bullish on the stock as the sportswear brand looks to return to growth after a string of weak results.
Fashion
Puma unveils in Paris communication plans for intense sporting year
The world’s number-three sportswear brand unveiled its 2024 communication plans in Paris, ahead of a sporting summer featuring the European men’s football championship in Germany and the Paris Olympics.
Fashion
Frasers Group to acquire Dutch chain Twin Sport as it targets EMEA growth
Frasers Group continues to make acquisitions with the firm that may be best known for its huge UK operations also growing internationally and looking across the channel at Europe.
Fashion
Puma hones focus on speed in Olympic battle with Adidas and Nike
Puma is using this year's Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive market.
Fashion
Frasers Group to open two Sports Direct stores in London's Westfield malls
Frasers Group’s major retail banner Sports Direct is in growth mode again, planning stores for both of Westfield’s London shopping centres next year. They’ll be the second and third locations in the capital.
Fashion
Westminster Menswear Archive stages Umbro centenary exhibition
Those interested in the history behind sports’ movement into athleisure/fashion are in for a treat. A major new exhibition, ‘Umbro 100: Sportswear X Fashion’, explores UK sportswear and its influence on fashion.
Fashion
Luxury: sports, China, and diversification - key influencer marketing strategies
A recent study conducted by Luxurynsight data analyst in collaboration with the Traackr platform sheds light on the innovative strategies adopted by the luxury industry in influencer marketing.
Fashion