The American brand specialising in outdoor clothing is opening its first shop in the Netherlands. It has chosen the former RoXY Club in Amsterdam, at 465-467 Singel, to create a space for outdoor enthusiasts.

Expect a big upturn in AI-driven media promotions from Decathlon UK. The sportswear retailer has partnered with tech-driven agency Fifty to handle its media planning and output across all its omnichannel pathways.

​Activewear brand Fabletics has launched a new collection into the UK market with the debut of its Scrubs offer. It follows a “successful” launch in the US with the line “made with and for the medical community”.

We all know how popular golf is among affluent consumers and we also know how golf clothing doesn’t always have the best reputation, style-wise. But now YNAP’s Mr Porter is trying to remedy that.

​It may not come as a surprise after news was leaked on Monday, but on Tuesday morning Superdry unveiled its new proposals for a restructuring, plus plans for an equity raise and to delist from the stock exchange.

Global footwear brand Skechers has signed cricketer Ishan Kishan as its new brand ambassador for the Indian market.

Struggling British fashion chain Superdry is in the advanced stages of preparing a restructuring plan that is expected to launch in the coming days, the company said on Monday.

It’s bigger and it’s moved to a more prominent London location. The National Basketball Association (NBA) has just opened a  three-storey flagship store on Oxford Street.

Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts.

American designer Thom Browne takes over the department store's floors until April 22. The opportunity to present his new tweed and offer customers a bespoke animal handbag 

Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales.

On April 11, the global sports giant staged a presentation with its brand ambassadors at Palais Brongniart in the heart of Paris, showcasing its Olympic Games programme and the Air technology’s latest innovations.

Nike Inc.’s estimates “finally look achievable,” according to Bank of America Corp., which has turned bullish on the stock as the sportswear brand looks to return to growth after a string of weak results. 

The world’s number-three sportswear brand unveiled its 2024 communication plans in Paris, ahead of a sporting summer featuring the European men’s football championship in Germany and the Paris Olympics.

​Frasers Group continues to make acquisitions with the firm that may be best known for its huge UK operations also growing internationally and looking across the channel at Europe. 

Puma is using this year's Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive market.