L Brands, the parent company of Victoria’s Secret and Bath & Body Works, announced on Friday that it was increasing its first quarter earnings guidance for a second time this month, due to improved sales trends.
The global intimates group provided an update on its ongoing transformation into a pure-play e-commerce platform on Monday, revealing progress on its balance sheet and announcing the appointment of a new board member.
The label managed to limit its 2020 sales shortfall to 10% and is bolstering its licensing strategy, announcing a new partnership for underwear and swimwear, two key categories, with Italian manufacturer Area B.
The apparel manufacturer reported net sales of $459.7 million for the fourth quarter ended December 31, 2020, on Wednesday, a year-over-year decrease of 9% that also led the company’s bottom line to slip.
A festive mood was prevalent in the Fall/Winter 2021-22 collections unveiled at Paris Fashion Week on Monday, as Lanvin and Giambattista Valli showcased their sparkling outfits for a night out clubbing.
M&S has launched webstores in 46 new international markets as it works to boost its global sales, “instantly expanding online reach to over 100 countries and enabling millions more customers to purchase M&S products”.
Finally, Paris Fashion Week had an actual live catwalk show. A drive-in runway event witnessed Thursday night by a few score of editors and influencers from inside Citroen DS7s and staged inside the AccorArena.