Can a bag save the world? Possibly not, but it can at least prevent it from becoming more polluted. At Mulberry the new goal is a farm-to-finished product supply chain. The house’s CEO Thierry Andretta explains how.
Avon UK made its TikTok ad campaign debut on Thursday as part of the global beauty brand’s digital transformation. The inaugural campaign supports its “latest beauty innovation”, Unlimited Instant Lift Mascara.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Self-Portrait has launched a high-profile campaign with the London-based brand signing up well-known Londoner Kate Moss as it star. The campaign features a series of portraits of Moss shot by Nigel Shafran.
Love Hemp Group, the UK-based CBD and hemp beauty products supplier, has fundraised over £5 million to boost a global marketing programme. The company also said it wants list on the London Stock Exchange this year.
In a key development following the arrival of its new owners, Clarks has unveiled a new campaign for its Clarks Originals brand that includes content and a collab, all designed to celebrate black female creatives.
Britons will be seeing a lot more of a new-look Kaleidoscope brand from today (Wednesday). Parent Freeman Grattan Holdings (FGH) has launched a multimillion-pound, multi-media ad campaign for its women’s fashion brand.