Can a bag save the world? Possibly not, but it can at least prevent it from becoming more polluted. At Mulberry the new goal is a farm-to-finished product supply chain. The house’s CEO Thierry Andretta explains how.
Footballer and poverty campaigner Marcus Rashford is starring in a new Levi’s campaign that focuses on sustainability.
Adidas has unveiled the evolution of its long-standing brand attitude Impossible Is Nothing via a new campaign starring Beyoncé, among others.
Avon UK made its TikTok ad campaign debut on Thursday as part of the global beauty brand’s digital transformation. The inaugural campaign supports its “latest beauty innovation”, Unlimited Instant Lift Mascara.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Self-Portrait has launched a high-profile campaign with the London-based brand signing up well-known Londoner Kate Moss as it star. The campaign features a series of portraits of Moss shot by Nigel Shafran.
Love Hemp Group, the UK-based CBD and hemp beauty products supplier, has fundraised over £5 million to boost a global marketing programme. The company also said it wants list on the London Stock Exchange this year.
The Biossance brand has chosen American actress and producer Reese Witherspoon as its new global ambassador.
Net-A-Porter has launched a new global campaign that not only marks a new season but also a reopening in large parts of the world as vaccinations allow tentative steps back to normality.
Watchfinder & Co is going genderless. It claims to be the first UK luxury watch retailer to remove all gender labels from its website and stores.
The collection is heavily tech-based and the campaign pays homage to “today’s change-makers and the unique ways in which they move through the world”.
The Armani Beauty brand has named the Chinese actor and singer Jackson Yee as its new global ambassador for makeup and skincare.
In a key development following the arrival of its new owners, Clarks has unveiled a new campaign for its Clarks Originals brand that includes content and a collab, all designed to celebrate black female creatives.
Britons will be seeing a lot more of a new-look Kaleidoscope brand from today (Wednesday). Parent Freeman Grattan Holdings (FGH) has launched a multimillion-pound, multi-media ad campaign for its women’s fashion brand.
Maybelline New York unveiled on Tuesday its newest global spokesmodels, and its K-pop band, Itzy.
