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Reuters
Published
Jul 14, 2009
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Bebe to replace Sport stores with new concept

By
Reuters
Published
Jul 14, 2009

July 14 (Reuters) - Mall-based women's apparel retailer Bebe Stores Inc (BEBE.O) said it will convert its existing Bebe Sport stores into PH8, a new retail concept, in November.

Bebe
Bebe Fall 2009

The Brisbane, California-based company said the PH8 stores will replace the existing 62 Bebe Sport stores in the United States and Canada, and will sell "active street wear and performance products."

The retailer said it will maintain the Bebe Sport trademark and will sell some Bebe Sport products out of its Bebe retail stores.

Bebe's shares closed at $6.07 Tuesday 14 July on Nasdaq. (Reporting by Abhishek Takle in Bangalore; Editing by Unnikrishnan Nair)

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