Watches of Switzerland opens first TAG Heuer monobrand store in Ireland

By

Nigel TAYLOR

Published
Feb 27, 2023

Watches of Switzerland Group (WoS) continues its expansion policy to cement its commitment to be Europe’s “leading luxury watch specialist”, promising yet more openings in the coming months.

The latest is a TAG Heuer boutique showroom opening in Ireland at the Dundrum Town Centre, South of Dublin.

Having partnered with TAG Heuer for over 40 years, WoS said it “continues to strengthen” that relationship opening the first monobrand boutique in Ireland and the group’s 21st Tag Heuer monobrand boutique in its portfolio. 

The boutique is situated on the ground floor, by the main entrance to the popular Dundrum Town Centre. It features the brand’s contemporary boutique design with an interior “that reflects the DNA of the brand highlighting TAG Heuer’s motoring heritage” with tones of grey and sleek mirrored units.

The “vast” range of timepieces include the exclusive limited edition Carrera, the latest launches from the Aquaracer Professional 200 Solargraph, the colourful array of chronographs in the Formula 1 collection, plus Connected timepieces for tech enthusiasts.

“This new space will enable us to offer our clients a fully immersive in-store brand experience in [Dublin] and is part of an exciting journey with the Watches of Switzerland Group, as the first of several boutiques to be opened over the coming months,” said Rob Diver, MD of TAG Heuer for UK and Ireland.

“As Ireland’s largest shopping destination, Dundrum Town Centre represents the perfect location for our first TAG Heuer mono-brand boutique in Ireland and marks a significant milestone as we expand the Watches of Switzerland Group’s accessibility across Europe,” added Craig Bolton, President UK & Europe, at WoS.