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Oct 18, 2021
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Vuarnet launches Marine Serre Mad Max-inspired eyewear collection

Published
Oct 18, 2021

Vuarnet has launched a new eyewear collection designed by happening French creator Marine Serre, with its inspiration coming from cult action flick Mad Max.


Photo: Marine Serre x Vuarnet



The partnership marries one of France’s most authentic eyewear brands with a fashion-forward designer known for her environmental commitment.
 
Inspired by the desire to blend past style with present-day technology, the glasses balance chic and refined design, with a certain retro flare. Entitled Vuarnet x Marine Serre, the collection marks a significant product diversification by Serre, the 2017 LVMH Prize Winner, and the only French winner so far in the eight years of that competition.

The oval, retro '70s models feature a thoughtful new addition, a crescent moon dangling in a circle on the side of each frame, a design which Serre discovered in the Vuarnet archive.
 
The 29-year-old designer’s inspiration - the post-apocalyptic movie Mad Max by George Miller.


Photo: Marine Serre x Vuarnet


 
Equipped with Lynx technology, trademarked by Vuarnet, the glasses, available in three colorways, offer the optimal level of protection from UV and infrared rays. In addition, they boast bi-gradient lenses. For the uninitiated, that means the glasses do the squinting for you. For those wishing to block out blue light from screens, yellow-tinted glasses are available, offering 100% protection which can be worn at night or during the day.
 
Vuarnet has been a pioneer in sustainability since the company was born back in 1957. Named after the Los Angeles gold-winning downhill champion Jean Vuarnet, the marque boasts natural designs that are 100% recyclable, a quality not frequently seen in eyewear. Which dovetails with Serre, a leader in the market of using old, end-of-life clothes to create new products.
 
The collection is available now through both brands’ websites, Vuarnet shops, and select retailers.
 
 
 

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