Feb 9, 2021
Tommy Hilfiger to spotlight Jameela Jamil, Indya Moore, Compton Cowboys and more in new video learning initiative
Feb 9, 2021
PVH-owned brand Tommy Hilfiger has partnered with online learning platform, FutureLearn, to launch a portfolio of social impact educational courses.
An extension of the brand's social and environmental efforts, as well as its spring 2021 'Moving Forward Together' campaign, the partnership will encompass five courses designed by Tommy Hilfiger. Courses will focus on sustainability, LGBTQIA+ allyship, body confidence and community building, each hosted by a famous activist.
In a press release, the brand said the courses are designed to champion those often underrepresented in fashion, and each course involves a mixture of storytelling, engaging in dialogue, developing new social and environmental knowledge and celebrating progress.
February 15 will mark the launch of the first class, featuring actress, podcaster, model, writer and body positivity activist, Jameela Jamil, discussing body neutrality and challenging body image stereotypes. Following classes will include exploring sustainable living and loving with multi-genre musician and sustainability activist, Mogli, on March 1; exploring intersectionality and what makes you unique with DJ, singer, songwriter, performer and activist, Kiddy Smile, on March 15; exploring mentorship and community change with horse-riding healing community and mentorship collective, Compton Cowboys, on March 29; and exploring LGBTQIA+ activism, advocacy and allyship with actor, model and activist, Indya Moore, during the summer of 2021.
All courses will be available for free on FutureLearn’s mobile-first platform. Each course takes four hours to complete and will be viewable indefinitely on futurelearn.com across mobile, tablet and computer devices.
“We want to not only inspire but enable our fans to make a positive difference in their own lives and the lives of others,” said Tommy Hilfiger.
“Creating free, meaningful courses through the FutureLearn platform is one way we are equipping them to do so. These socially driven, online classes teach material that isn’t always covered in schools but is so important today. To move forward together, we all need to learn more about ourselves, our communities and the planet, and that’s exactly what our courses teach.”
Justin Cooke, chief content and partnerships officer at FutureLearn, added: "We’re delighted to announce our partnership with the iconic fashion powerhouse, Tommy Hilfiger. At FutureLearn, our mission is to transform access to education, which is why we’re especially proud to work with Tommy Hilfiger to deliver on this through a new and free set of courses on increasingly important societal topics. From sustainability to body neutrality, building community, LGBTQIA+ allyship and activism, and more, we hope that the diverse and inspiring range of voices at the heart of these conversations will bring a variety of new perspectives to the platform for our millions of learners to engage meaningfully with.”
Coinciding with the courses, Tommy Hilfiger said it will be giving a series of live talks on its global social channels to provide additional "short form, snackable life hacks."
In December, Tommy Hilfiger parent company PVH—also the parent company of Calvin Klein—announced an 18% decline in its third-quarter revenue, a significant sequential improvement compared to decreases in the last two quarters, which were heavily impacted by the Covid-19 pandemic.
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