The Wacoal group launches B.Tempt'd in Europe

By

Anaïs Lerévérend

Published
Feb 25, 2015

Maintaining a low profile in Europe until now, young fantasy lingerie line B.Tempt'd by Wacoal is about to change its tune. Launched on the American market in 2009, the label that targets a young clientele with affordable lingerie (less than $70 for a set of lingerie) had only been tested by the Wacoal group in the UK and, more sparingly, in Germany, the Netherlands and Ireland. 

However, now all of Europe will have the chance to discover the brand. Presented at the latest Salon International de la Lingerie in Paris, the collection focuses on Europe but retains its main essentials: colours, prints, daily wear and also a few sexy options.

Managed from London by Wacoal Europe, B.Tempt'd will thus be one of the brands distributed across the continent, brands which include Wacoal, Freya, Fantasie, Elomi, and Huit. Its goal among this large offer proposed to lingerie retailers is to represent a basic line that answers the need for affordable favourite models.