Swim label Hunza Go opens first-ever store in Seven Dials

By

Nigel TAYLOR

Published
May 2, 2023

Sustainable swimwear brand Hunza G has joined the Seven Dials retail community, debuting its first ever store on London’s Monmouth Street, Covent Garden.

The 1,583 sq ft temporary store, which will be open until the end of summer, features the brand's signature ‘modern nostalgia’ styles across swimwear, beachwear, and accessories collections.
 
Previously only stocked physically at Selfridges, Harrods and Harvey Nichols, the near-40-year-old brand is best known for its signature crinkle stretch fabric used throughout its swimwear and clothing with its ‘one-size-fit’ beachwear “utilising fabrics that complement all body shapes and figures”.

Fitted out in trademark Hunza G pink, the space features custom artwork by London-based artist Alba Hodsoll, diverse mannequins, and bespoke curved rails.
 
Georgiana Huddart, Hunza G co-founder and Creative Director said: “Creating a space for our customers to come and experience, in-person, who we are as a brand has been a goal since we relaunched Hunza G in 2015. As a brand, we are committed to our values of community, inclusivity, and ethical consumption.”
 
Hunza G has joined Seven Dials’ and Covent Garden’s diverse line-up of innovative and socially conscious retailers, including outdoor clothing and goods retailer Finisterre, Dutch eyewear brand Ace & Tate, and luxury skincare brand Aesop.