Sweetdreams Ibiza is looking to expand its European network

Sweetdreams Ibiza wants to grow its European presence. The womenswear fashion label is launching its latest collection, which includes for the first time also a children’s line, and is showcasing at Who’s Next, the Parisian trade show where it hopes to strengthen its international presence.

In addition to Spain, Sweetdream Ibiza’s summer dresses are available in Greece, Portugal, France and Germany, said the company’s designer Georgina Hurtado to FashionMag.com.

Sweetdreams Ibiza was created in 2004 in Spain, where it has now over fifty retail points spread between Barcelona and the Balearic Islands. The label began its European expansion in 2007 in Germany after seeing its popularity rise among tourists.

Although Sweetdreams is available exclusively in multibrand retailers, the company is looking to open a boutique within two or three years. For now, their clothes can be found at the Palo Alto market in Barcelona or at Las Dalias in Ibiza.  

Greece is currently Sweetdream’s second largest market after Spain. There, the label is distributed in more than thirty stores, and features a showroom in Athens.  According to the label, the company’s business has not hit by the Greek crisis.