Stadium Goods expands to Europe in exclusive Zalando deal

By

Cassidy Mantor

Published
Sep 1, 2017

Stadium Goods is bringing its streetwear and footwear collection to European sneakerheads through an exclusive partnership with Zalando.

The partnership will utilize the Zalando Partner Program which allows brands and retailers to link their own e-commerce inventory to Zalando's site. This increases available assortment and expands distribution options. Additionally, the Zalando Partner Program only sells fully authenticated shoes so buyers can be assured they are not purchasing fakes.

Joining with Zalando will open up a new marketplace for sneakerheads in Europe who are spending more money on unique sneaker launches. John McPheters, Stadium Goods Co-Founder and CEO said the new partnership will "offer sneaker enthusiasts the authenticity and selection European consumers have long been asking for."

Zalando is Europe's largest online platform for fashion. It has over 21 million active users and sells over 2,000 brands ranging from streetwear to high fashion for men, women and children.

Carsten Keller, VP Direct-to-Consumer at Zalando said: "This exclusive partnership with Zalando's Partner Program positions us as a key destination for Europe's community of discerning sneakerheads." 

Stadium Goods is currently sold on the brand's e-commerce site as well as in a flagship Soho, NY retail store. It will first become available on Zalando through a test launch in Germany with plans to roll out to additional countries.