Spanish fashion returns to Paris with dedicated exhibition
“Spain is a highly creative country, with a large number of diverse and highly qualified designers. It is also the place where mass market trends are born,” Modesto Lomba, president of the Association of Fashion Designers of Spain (ACME) said in an interview with FashionNetwork in March 2018 following the launch of ‘Made in Spain: la mode au delà des frontières’ (Made in Spain: Fashion beyond its borders). A year later, the association was back in Paris during Paris Fashion Week to present the fifth edition of the exhibition, which showcases Spanish designers at the Spanish Embassy in Paris.
Taking place on 28 February, the exhibition presented a carefully curated selection of Spring/Summer 2019 and Autumn Winter 2019/2020 pieces by Spanish designers, whose work has graced the catwalks of the Mercedes Benz Fashion Week Madrid, 080 Barcelona Fashion and New York Fashion Week.
The event is a special occasion to present a wide range of Spanish designers during the most important fashion week in the world. It showcased 50 brands, including Delpozo, Leandro Cano, Adolfo Domínguez, Duarte, Agatha Ruiz de la Prada, Oteyza, Manolo Blahnik and Moisés Nieto, among others.
“The goal is to create networking opportunities between our designers and the main fashion players in Paris, raise awareness of Spanish fashion in the French country and promote the ‘Made in Spain’ brand,” ACME said about the project’s purpose.
“Paris is a global, international city that is a mirror of the whole world,” commented Rosa Tous, vice president of jewellery firm Tous, to FashionNetwork.com. Taking part in the exhibition for the first time following its new partnership with ACME earlier this year, the executive showed her enthusiasm for the event and the fact that it was coinciding with Paris fashion week. “I think it is an incredible initiative because it [allows you] to be in the right place at the right time. It’s a way to help and promote many brands,” she said.
Among those returning was Catalonian designer Teresa Helbig, who was one of the leading names in last year’s edition because of her original olive oil bottle design. “It is great to be able to work with ACME and enjoy the visibility of this event. I am very happy to return to Paris, especially as part of an event like this. We make precious dresses and what better way to showcase our pieces than in such a precious setting?,” commented the latest winner of the award for the best collection at MBFW Madrid, complimenting the furniture and decoration of the Spanish Embassy in Paris. Located within Hôtel Wagram on Avenue George V, the venue boasts of a number of artworks, including works by Goya and an impressive tapestry collection from the Royal Factory of Tapestry of Madrid.
Founded in 1998 by designers Modesto Lomba, Jesus del Pozo, Elio Berhanyer, Antonio Pernas, Ángel Schlesser and Roberto Verino, ACME is a non-profit trade association that aims to promote Spanish fashion abroad and represent the views and position of Spanish creators. It does this by creating initiatives to increase the competitive advantage of Spanish brands and by being the voice of the sector when dealing with institutions and entities. Currently, the Spanish fashion sector generates 2.9% of the country’s GDP.
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