Scoop x Pure to be joint show for second season

By

Nigel TAYLOR

Published
Dec 1, 2021

Following the combined show last season, Scoop x Pure London’s AW22 collections in February will be shown at another combo event, the organisers announced Wednesday. 

Highlighting fresh talent and new designer collections with a strong focus on sustainability, will be key, it noted.

After the success of the last show, Scoop x Pure London will once again “collaborate and unite”, again taking over London’s Old Truman Brewery, this time on 8-10  February, “showcasing the leading designers and labels across the Scoop and Pure London rosters”. 

It’s perhaps a sign that while the world is getting back to normal, there’s still plenty of uncertainty about the trajectory of Covid and the pre-pandemic schedule of events remains disrupted.

Under the creative direction of Scoop founder and MD Karen Radley, the next event will “bringing together the very best premium and ready-to-wear collections”, she said.

Radley added: “We were really delighted and overwhelmed with the response to last season’s residence at the Old Truman Brewery, so much so that we’ll be returning there for the Autumn/Winter 22 collection launches,” she confirmed. 

“Following the success of the midweek show, mindful of health and safety regulations and the well-being of our visitors and exhibitors, we have announced new dates.”

And Radley and her team will be hoping the show this time will be even busier than the last outing at the London venue in September. Rising Delta variant Covid-19 numbers in late summer failed to put off visitors numbers or suppress enthusiasm to return to trade show normality.