Reliance Brands partners with Italian luxury brand Tod's

By

Maverick Martins

Published
May 10, 2022

Reliance Brands Limited (RBL) has partnered with Italian luxury lifestyle brand Tod’s S.p.A to retail the brand in the Indian market.

With this long-term Franchise agreement, RBL will be official retailer of the brand across all categories including footwear, handbags and accessories in the Indian market.

The partnership will also see RBL taking over the management of existing channels of Tod in India.

Commenting on the partnership, Darshan Mehta, managing director of Reliance Brands Limited in a statement said, “Reconciling excellent craftsmanship with a hunger to innovate for the new consumers, Tod’s has crafted a unique space for itself at the global luxury front. A name that conjures images of luxe leathers and soigné materials, we are thrilled to partner with the brand to uphold its core values of exceptional quality, craftsmanship and effortless elegance in the Indian market.”

Carlo Alberto Beretta, Tod's general brand manager added, “We are very pleased to partner with the country's leading luxury retailer as we believe that our common passion for quality and a modern and sophisticated lifestyle will allow us fully to express the potential of this important partnership."

Tod's had entered the Indian market in 2008 with monobrand stores in DLF Emporio, New Delhi and Palladium, Mumbai. It also sells on Reliance’s multi-brand e-commerce platform Ajio Luxe.