Reformation to design children's clothing

By

Emily Jensen

Published
May 3, 2017

Los Angeles-based clothing brand Reformation teased a forthcoming children’s line of clothing on its Instagram page. The image shows two girls in Reformation-style dresses with the caption “#reflittles.”

 
Besides the cryptic “#comingsoon,” the brand didn’t release any more information about the children’s line, but the dresses pictured are within the same style used for the brand’s adult pieces. One of the girls wears a dress with the same flower print as a dress in the brand’s main line.
 
The popular LA brand is best known for its ecologically friendly womenswear, particularly its jeans and modern dresses.  Starting on Earth Day, the company began offering tours of its Downtown LA factory, which uses sustainable practices to produce the brand’s clothing.

Former model Yael Aflalo started the line in 2009. As part of the brand’s commitment to sustainable practices, much of its fabrics are sourced from vintage or deadstock, and the factory and stores use recycled materials and energy-efficient power.
 
Since its launch, Reformation has stuck exclusively to womenswear targeted at shoppers in their 20s and 30s. It counts supermodel Karlie Kloss among its investors, and Rihanna among its clients. In addition to its original Los Angeles shop, the brand also has storefronts in New York City, San Francisco and Miami.