Puma collaborates on collection with Alife

By

Olivier Guyot

Published
Feb 5, 2015

For the FIFA World Cup 2014, Puma collaborated with a handful of well reputed retailers. Alongside Colette and Bape, the New York label and store network Alife reinterpreted jerseys and a pair of cleats.

It wasn’t anything new for the American label, as it has regularly worked with members of the fashion sneakers industry such as Reebok, Penfield, Canada Goose, Timberland, etc. 

But for spring 2015, Puma and Alife team are taking things a step further. On February 12 they will release a capsule collection worldwide that combines Puma’s athletic style with the American brand’s street logos and sensibilites. Alife has reimagined the tracksuit in particular, as well as several Puma shoe models, including the the R698, the Disc Blaze and the Blaze of Glory.

Alife was founded in 1999 by Arnaud Delecolle, Rob Cristofaro, Tony Arcabascio and Tammy Brainard. The brand’s store in New York Rivington Club, which opened in 2001, has become a streetwear hotspot.