Privé Revaux enters Walmart with exclusive collection

By

Jennifer Braun

Published
May 23, 2023

Affordable eyewear brand Privé Revaux announced on Monday the launch of a curated collection of polarized sunglasses designed exclusively for Walmart.  

Now available at all Walmart Vision Centers nationwide and online at walmart.com, the collection launches with Walmart-exclusive sunglass styles. Collection highlights include the Harmony, a subtle cateye; 'Neptune'an oversized square frame; and 'To Collins', a classic square frame.

Since inception, Privé Revaux has expanded its product offering from traditional sunglasses to prescription eyewear, readers, anti-blue light glasses, and accessories. In February 2020, Safilo Group, one of the eyewear industry's key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets, acquired the majority stake equity in the brand.

"We're thrilled to launch our sunglasses at Walmart to build on our commitment of making eyewear accessible to all," said George Schmidt, Privé Revaux president. "Walmart brings incredible value and convenience to millions across the country through their Vision Centers and online.”

David Reitnauer, vice president of optical at Walmart added: ”Walmart has been ultra-focused on bringing in high-quality and on-trend eyewear at everyday low prices to help our customers live better and feel their best. We're so pleased to be collaborating with Privé Revaux who are delivering on the mission of making eyewear accessible to all by combining on-trend styles with high-quality and affordable prices customers can count on.”