Prada unveils vacation-themed camp shirt for Timecapsule project

Italian luxury fashion house Prada has teased a fresh addition to its Timecapsule project which kicked off last month, with a new vacation-themed camp shirt, tipped for imminent release by the designer brand.

As seen on official social media networks, the upcoming release -- set for January 2, 2020 -- will consist of a boxy camp shirt crafted from cotton poplin splashed with an original drawing depicting an imaginative vacation scene, blending sea and mountain landscapes with skiers and swimsuit-clad characters against a bright blue backdrop.

The Timecapsule project aims to drop a special product every month, many of which will draw inspiration from Prada's archives. Each product, for both men and women, will be available to purchase for a 24-hour period in a limited run of just 50 pieces. Each piece is labelled with a dedicated logo designed by Rem Koolhaas' OMA architectural studio as well as the serial number.

The announcement of the Timecapsule project coincided with the debut of a revamped site and e-commerce platform with a sleek layout and more user-friendly editorial content.

Described by the company as a signature Prada item, the first Timecapsule release in December was also a shirt with a wintry motif.

The second Timecapsule drop from Prada is scheduled for February 6, 2020. Available only for European customers at the moment, the company said the dedicated section will be rolled out worldwide in sync with the web site's relaunch calendar throughout 2020.