Podcast: Massimo Piombini on Balmain's growth potential

By

Olivier Guyot

Translated by
Erin Floyd

Published
May 28, 2019

Just a few weeks away from celebrating two years at the head of Balmain, Massimo Piombini, the CEO of the French label, owned by the group Mayhoola for Investments LLC, sat down with Godfrey Deeny for the latest podcast from LuxurynsightXFashionNetwork. For the sixth podcast, the Italian executive discussed the influence of Olivier Rousteing and his social media expertise; how Balmain managed to convert followers into customers; and having a coherent product category development.

Piombini also explains the evolution of the balance between online sales, the store distribution network and the label's presence in multibrand outlets. The manager unambiguously spells out Balmain's strategy on the Chinese market, and defends his vision of development at the label, with the announcement of the creation of a post dedicated to the organisation of sustainable strategy.

FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. In partnership with luxury industry intelligence specialist Luxurynsight, FashionNetwork.com has now developed a series of podcasts designed to add enhanced industry insight using a different, innovative format.