Pitti Bimbo ready to stage 90th edition

The poster for the 90th edition of the Pitti Bimbo childrenswear show, scheduled in Florence from January 16 to 18 2020, features two young boys joyously running and holding a multicoloured flag inscribed with the letters P and B. The flag is the symbol of all the events organised by Pitti Immagine, from the Pitti Uomo menswear show to Pitti Filati, dedicated to textiles and yarns.

“The advertising campaign for the Pitti Immagine winter shows was devised by photo reporter Franco Pagetti. A flag is fabric in motion, a concept full of ideas and symbolism,” said Giuliana Parabiago, former Editor-in-chief of Vogue Sposa and Vogue Bambini in Italy, who since 2015 has been working as marketing and PR consultant for Italian show organiser Pitti Immagine.

Pitti Bimbo’s 90th edition marks the show’s 45th anniversary, and will host 543 exhibitors, 65% of which coming from outside Italy. Among them, 137 are either rookies or are returning to the event, like French brands Charabia (now owned by CWF), Veja and Yves Salomon enfant. Among the Italian exhibitors, United Colors of Benetton will debut at the show, presenting the new children’s collection by Jean-Charles de Castelbajac.

The show’s 10 sections will be the same as last edition’s, among them EcoEthic, showcasing eco-sustainable labels, and The Nest, home to the more directional brands. With The Playful Living, Pitti Bimbo intends to provide pointers on childrenswear retail to its visitors, with a prototype concept store highlighting the impact of in-store digital technology.

The show’s 2019 winter session attracted nearly 10,000 visitors.

Pitti Bimbo ready to stage 90th edition

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