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Apr 15, 2022
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Paris Saint-Germain and Goat launch multi-year global partnership

Published
Apr 15, 2022

French sports giant Paris Saint-Germain has named Los Angeles-based digital-first fashion marketplace Goat its new official sleeve partner, as part of a multi-year global partnership. 

Paris Saint-Germain and Goat launch multiyear global partnership. - Paris Saint-Germain


As part of the partnership, Goat's presence will be found on the sleeve of the club's men's first team shirts, while the two brands will collaborate to promote Goat's premium platform and its offerings to a new generation of football and fashion fans worldwide. The Goat brand will be displayed on all of the club's performance kits, including training, warm-up and match apparel.

"We are delighted to welcome Goat into the Paris Saint-Germain family with this partnership that will see them join the exclusive roster of club partners present on our iconic jerseys," said Marc Armstrong, chief partnerships officer of Paris Saint-Germain. 

"Goat is a perfect fit for the club and further supports our position as a leading global sports and lifestyle icon for fans all over the world. Together we will develop exciting and creative experiences to connect with supporters everywhere.”

Goat will join the club as an Official Partner until the end of the current season before becoming the sleeve partner and one of the club's Principal Partners beginning in July 2022. The partnership will also introduce first-of-its-kind initiatives, including unique content and collaborations, while strengthening  each brand's global footprints.

"Paris Saint-Germain is one of the most influential clubs in the world and we're excited to partner with them as we continue to build our global community," added Eddy Lu, co-founder and CEO of Goat Group.

"We're not only bringing together two leading lifestyle brands, but uniting a community of athletes, creatives and fans around the world. This partnership plays to each other's strengths, with innovative collaborations in the months and years to come.”


First launched in 2015, Goat has become a leading sneaker marketplace and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Today, it delivers products to over 40 million members across 170 countries.

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