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Jennifer Braun
May 18, 2018
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Paris Couture Week: Proenza Schouler is out

Translated by
Jennifer Braun
May 18, 2018

From July 1 to 5, couture will take centre stage in Paris. The latest edition of Paris Haute Couture Fashion Week will not include America’s Proenza Schouler, whose arrival on the Haute Couture calendar just last July was rather eventful. 

Proenza Schouler - Fall/Winter 2018 - Womenswear - Paris - © PixelFormula

For the moment, no explanation has been given for its withdrawal. The brand has also refrained from saying where and when it will showcase its next fashion show. The secrecy is all the more surprising as in July 2017,  the designer duo - Jack McCollough and Lazaro Hernandez – were seemingly enthusiastic to hit the catwalk in Paris instead of New York.
However, Rodarte, the fellow American label made up of sister dup Kate and Laura Mulleavy, have confirmed their label's presence in Paris after its fashion show last July, along with other permanent and distinguished brands such as Dior, Chanel, Givenchy, to name a few, and other guests from the Federation: AF Vandervorst, Antonio Grimaldi, Azzaro Couture, Christophe Josse, George Hobeika, Guo Pei, Hyun Mi Nielsen, Iris Van Herpen, Rabih Kayrouz House, Nouredine Amir, Galia Lahav, Ralph & Russo, RDVK, Ulyana Sergeenko, Xuan, Yuima Nakazato and Zuhair Murad.

Maison Aganovich

As the only new fashion house set to showcase on the fashion calendar, Aganovich, has been elected as a guest member by the Comité de la Chambre Syndicale de Haute Couture. The brand has been showcasing during women's ready-to-wear week, since 2014.
Founded in 2005 by Irish writer Brooke Taylor and Danish designer Nana Aganovich, a graduate of Central Saint Martins School, the Paris-based house (after starting in London) has been showcasing for years its pure elegance, inspired by the movements of futurism, constructivism and Bauhaus, giving rise to collections mostly in a palette of black and white, working with volume and asymmetry and noble materials like leather, velvet and brocade.
Asserting 'Made-in-France' for most of its pieces, Aganovich has also recently ventured into 'Made in America' production for its line of t-shirts, dubbed the 'LA t-shirt project', created in collaboration with Los Angeles Apparel (the new brand and production studio of Dov Charney, the founder of American Apparel).

Last year, it also launched its "ethical laboratory" Invisible Acts, a line focused on slow fashion, as well as its first fragrance.
The line can be found in a selection of outlets such as Dover Street Market in London and Tokyo in recent years, as well as as at Joyce in Hong Kong.

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