ONLY to launch footwear with Zalando

By

Cajsa Lykke Carlson

Published
Jun 26, 2015

ONLY, the women's fashion brand, will soon also offer shoes.

The brand, which is part of the Bestseller group, has teamed up with German e-tail giant Zalando on a "comprehensive" footwear collection that will include boots, sneakers, heels, lace shoes and slippers in both leather look and real leather.

It will have 20 styles and retail from EUR 39.95 – 119.95. The focus will initially be on the German market and the collection will be sold in select ONLY stores, at ONLY.com and at Zalando.com.

“We are delighted to contribute with Zalando's online fashion and product insight to this cooperation with our close brand partner ONLY. Together we will create a unique collection with a focus on feminine strength, self-confidence and latest trends,” says Claudia Reth, VP Fashion Director Zalando.

Senior Manager, New Business Development at ONLY Michael Fynboe adds: “We believe that moving towards closer partnerships and digital advancement will drive our business forward. Shoes will be the first category to prove this new way of operating. This will change how we work, putting more emphasis on product development and partnership commitment."

The ONLY retail chain has more than 300 shops in Europe and the Middle East while the ONLY brand is sold in more than 6,500 wholesale shops and is present in 23 markets.