Nikki Wolff joins KVD Beauty as global director of artistry

By

Jennifer Braun

Published
Jun 11, 2021

Tattoo-inspired vegan beauty brand, KVD Beauty, founded as Kat Von D Beauty, announced on Thursday British makeup artist Nikki Wolff, as its new global director of artistry. 

As part of the role, Wolff will consult on new product development and innovation as well as serve as a lead artist on KVD Beauty's branded campaigns and marketing efforts. She equally joins the Global Veritas Artistry team with includes Germany’s Christian Schild, France’s Fanny Maurer, and more. 

Wolff has worked with the likes of Dua Lipa, Rosie Huntington-Whiteley, Yara Shahida, and Kendall Jenner, among many others, and is best known for creating glamorous, graphic looks and mastering the so-called natural glow. 

Her work has gained her a massive fan following of over 1.7 million on Instagram under her eponymous handle @Nikki_Makeup.

"We're so thrilled to be collaborating with Nikki Wolff and welcome her to the KVD Beauty team," said Tara Loftis, global VP of marketing and public relations for Kendo Brands, the owner of KVD Beauty.

"We have been following her career since the very beginning and have been in constant awe at the influence she has had – she's become an Instagram celebrity in her own right! Her vision and commitment for the craft aligns seamlessly with the brand. We are excited for her involvement in the product development process as KVD Beauty continues to deliver tattoo-inspired makeup to consumers.”

Based in London, Wolff is a graduate of the London College of Fashion. Today, she boasts a repertoire of clients that include A-list celebrities and socialites, while her work has been featured in top editorials such as Vogue, Elle, and Marie Claire. 

"KVD Beauty continues to amaze me with their innovation of high quality and high-performance makeup, truly representing next-level artistry," added Wolff. 

"As a member of the makeup artist community, I've always counted on the brand to deliver versatile products that have aided me in editorial shoots, red carpets and more. Being a great makeup artist is all about experimentation and practice and their products give me the creative freedom to do so.” 

Earlier this year, the brand unveiled a refreshed brand identity including its most recent streamlined name; KVD Beauty.