23
Fashion Jobs
BEST SELLER
Payroll Coordinator Slovenia
Permanent · LJUBLJANA
JACK & JONES
Sales Representative Jack & Jones Slovenia
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · KOPER
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · CELJE
BEST SELLER
Business Developer
Permanent · LJUBLJANA
BEST SELLER
Finance Business Partner
Permanent · LJUBLJANA
NAME IT
Sales Representative Name IT Slovenia
Permanent · LJUBLJANA
SELECTED FEMME/HOMME
Sales Representative Selected Slovenia
Permanent · LJUBLJANA
VERO MODA
Sales Representative Vero Moda Slovenia
Permanent · LJUBLJANA
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
H&M
Prodajalec (m/ž) - Sales Advisor 40h
Permanent · MURSKA SOBOTA
SPORTS DIRECT
Prodajalec - Sports Direct, Btc
Permanent · LJUBLJANA
H&M
Prodajalec (m/ž) - Sales Advisor
Permanent · LJUBLJANA
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Celje City Center/Slowenien
Permanent · CELJE
JACK & JONES
Shop Manager (Fulltime) Jack & Jones Celje City Center/ Slowenien
Permanent · CELJE
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Planet Koper/Slowenien
Permanent · KOPER
JACK & JONES
Store Manager (Fullime) Jack & Jones Planet Koper / Slowenien
Permanent · KOPER
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
BEST SELLER
People & Culture Business Partner
Permanent · LJUBLJANA
BEST SELLER
Marketing & Communications Specialist
Permanent · LJUBLJANA
BEST SELLER
Accounts Receivable
Permanent · LJUBLJANA
Published
Apr 19, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Nike to crack down on reseller store staff in UK

Published
Apr 19, 2021

Enough is enough. Nike has told partner retailers to stop the sale of limited edition trainers to resellers or they could face “supply curtailment”.


Nike Air Jordan


The athletic sportswear giant wants to end the way multiple pairs of high-demand shoes find their way to individual operators who then “flip” or sell them on for huge profits, The Times newspaper reported.

Although Nike attempts to control the supply of limited-edition trainers, such as Air Jordans and Nike Dunks, through product drops to generate increased traffic, it’s also fuelled the growth of a booming resale market, where the shoes sell for more than double their retail price.

The potential profits encourage resellers to tap store staff for extra supply and to procure web 'bots' that bypass queues on websites, making it hard for ordinary customers to buy the trainers at normal retail price.

“Nike is frustrated that their best customers are not able to get the products they want and frustration among customers is as high as it’s ever been. The current model is unsustainable,” Matt Powell, senior adviser at data provider NPD, told the newspaper.

Nike is said to be reviewing its approach to drops after a Bloomberg Businessweek article revealed that Joe Hebert, son of Ann Hebert, Nike’s general manager for North America, was making monthly profits of at least $50,000 reselling coveted trainers from Nike and other brands. She resigned shortly after the story broke in February.

Nike has yet to officially comment on its new approach to handling supply drops.

Copyright © 2024 FashionNetwork.com All rights reserved.