Nike launches new web3 platform

By

Jennifer Braun

Published
Nov 15, 2022

Nike announced on Monday the launch of a new web3-enabled platform that champions athletes and serves the future of sport that will culminate into the launch of a digital collection. 

Dubbed '.Swoosh' and available at welcome.swoosh.nike, the platform will offer a new, inclusive digital community and experience, as well as a home for Nike virtual creations. In particular, via the platform, Nike Members will be able to learn about, collect and eventually help co-create virtual creations, such as virtual shoes or jerseys.

The result will be the debut of Nike's first digital collection in 2023, shaped by the platform's community. Shortly after the first digital collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual product with Nike, along with royalty on the virtual products they help co-create.

The platform is currently in beta, with registration to join opening later this month. Nike said it will slowly grow the platform throughout the rest of the year by inviting in a community that is as diverse and equitable as possible.

“We are shaping a marketplace of the future with an accessible platform for the web3-curious," said Ron Faris, GM of Nike virtual studios. "In this new space, the .Swoosh community and Nike can create, share, and benefit together.”

To share more information on the platform and the community, Nike also created the .Swoosh blog on Medium.