Net-A-Porter enters resale segment with Reflaunt deal

By

Sandra Halliday

Published
Oct 1, 2021

YNAP’s Net-A-Porter, Mr Porter and The Outnet have become the latest luxury retailers to embrace resale with the trio saying a link-up with resale technology provider Reflaunt will “offer unique breadth in the online luxury and fashion market”.

It’s their “most extensive resale pilot to date” (following Net-A-Porter's and Mr Porter's deal earlier this year with Watchfinder & Co), with YNAP calling it “a landmark partnership”.

It means customers will be able to resell their “well-preserved pre-loved designer items” across all “lead product categories”, which means jewellery, ready-to-wear, bags, and shoes. There’s also an immediate buy-back service for handbags from pre-approved designers so customers won’t have to wait for them to be sold on, and complimentary collection or drop-off with product listing on international marketplaces. And it all comes with “flexibility on customer reward options”, including store credit with an extra 10% incentive, or direct bank transfer.

The e-tailers say the launch will draw on their “heritage of unparalleled and personalised customer service and enable shoppers to contribute to a more circular fashion system by reselling and extending the lives of their designer items”.

The service debuts with Net-A-Porter first from the end of this month in the UK, followed by the US, Germany and Hong Kong at a later date. Mr Porter and The Outnet will add it early next year.

It’s all powered by Reflaunt’s technology “to ensure that contributing to the circular fashion economy is as easy as possible, [with] complimentary services such as… digital product authentication, pricing recommendation and professional photography management. The curated listings are then uploaded on international marketplaces, and orders fulfilled by Reflaunt partners”. 

The launch helps parent company YNAP “to ‘Unlock re-commerce’ – one of 12 commitments within its ambitious ‘Infinity’ sustainability strategy to 2030 – which aspires to give luxury products multiple lives by bringing innovative and exceptional re-commerce experiences to customers across its four online stores by 2025”.

Alison Loehnis, President, Luxury & Fashion at the three e-tailers, said: “More than ever, our customers are looking for fashion that is not only designed to last, but for ways in which it can go on to be re-loved. We see re-commerce as a true enabler to tap into greater product longevity by extending the lives of pre-loved purchases. This collaboration represents an exciting step in our long-term mission to drive the change.”