Naelie: from swimwear to lingerie

By

Anaïs Lerévérend

Published
Mar 21, 2016

As it celebrates its tenth anniversary this year, swimwear brand Naelie has indeed grown up significantly. Proof of this is the launch for Spring/Summer 2016 of its first lingerie and underwear line. Naelie was created by Diane Hanouna in 2006, and this year marks a significant moment for the brand, going one step further with the Autumn-Winter 16/17 season.

While Naelie's first underwear line is reaching stores, the label presented its second one for next winter at the second-round trade show Don't Believe The Hype in early March. It was the chance to showcase an enlarged range, featuring nearly 75 items, among them bras and briefs but also items with more of a ready-to-wear look, such as tight-fitting jerseys and other homewear-type pieces, the whole collection sharing a cocooning, graphic mood.

Also, a high-end lingerie line, including swimwear and beachwear, with bikinis priced at approximately €150. The line will be available at the majority of Naelie stores, excluding the pure beachwear specialists. It will soon be featured on France's L'Exception website, and a preview will be available at the label's retail corner at Le Bon Marché department store in Paris. 

Naelie is distributed in eight different countries: France, Germany, Italy, Belgium, Switzerland, Greece, Japan and Lebanon.