26
Fashion Jobs
BEST SELLER
Payroll Coordinator Slovenia
Permanent · LJUBLJANA
JACK & JONES
Sales Representative Jack & Jones Slovenia
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · KOPER
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · LJUBLJANA
INDITEX
Svetovalec za Prodajo / Blagajnik (m/ž)
Permanent · CELJE
BEST SELLER
Business Developer
Permanent · LJUBLJANA
BEST SELLER
Finance Business Partner
Permanent · LJUBLJANA
NAME IT
Sales Representative Name IT Slovenia
Permanent · LJUBLJANA
SELECTED FEMME/HOMME
Sales Representative Selected Slovenia
Permanent · LJUBLJANA
VERO MODA
Sales Representative Vero Moda Slovenia
Permanent · LJUBLJANA
JACK & JONES
Sale Assistant (Full Time) Jack & Jones City Park Ljubljana / Slowenien
Permanent · LJUBLJANA
JACK & JONES
Shop Manager (Full Time) Jack & Jones City Park Ljubljana / Slowenien
Permanent · LJUBLJANA
SPORTS DIRECT
Prodajalec - Sports Direct - Ljubljana
Permanent · LJUBLJANA
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
H&M
Prodajalec (m/ž) - Sales Advisor 40h
Permanent · MURSKA SOBOTA
SPORTS DIRECT
Prodajalec - Sports Direct, Btc
Permanent · LJUBLJANA
H&M
Prodajalec (m/ž) - Sales Advisor
Permanent · LJUBLJANA
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Celje City Center/Slowenien
Permanent · CELJE
JACK & JONES
Shop Manager (Fulltime) Jack & Jones Celje City Center/ Slowenien
Permanent · CELJE
JACK & JONES
Sale Assistant (Fulltime) Jack & Jones Planet Koper/Slowenien
Permanent · KOPER
JACK & JONES
Store Manager (Fullime) Jack & Jones Planet Koper / Slowenien
Permanent · KOPER
C&A
Prodajni Svetovalec 808 Koper, 40h
Permanent · KOPER
Published
Apr 23, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Mulberry aligns global pricing

Published
Apr 23, 2020

Luxury fashion house Mulberry has launched a global pricing alignment strategy to ensure customers pay the same price for its products anywhere in the world.


Mulberry


The pricing re-alignment will start with all leather goods categories, which account for approximately 90% of the company’s revenue. Further categories are expected to follow in the future.

“Mulberry is committed to openness and transparency across our entire global distribution network, for all of our customers. Achieving a global price has been part of our business strategy for some time,” said Thierry Andretta, CEO.

“As we approach Mulberry’s 50th anniversary, we believe now, more than ever, it is important for our customers to know there will be no international price discrepancy. They will pay the same price whether they choose to shop at our digital flagship or at a Mulberry store anywhere in the world.”

The strategy will be achieved by harmonising international prices with the brand’s UK prices, with global pricing in each region to be inclusive of any local sales taxes or duties.

The approach has been already tested by the UK company when it launched the Acne Studios collaboration in November last year.

“The response we received from our customers when we introduced this strategy for our Acne collaboration and M Collection was overwhelmingly positive,” Andretta continued.

The shift is made easier by the fact that Mulberry is now a digitally-focused brand, with 95% of sales coming from its direct-to-consumer omnichannel operations.

The announcement comes amid growing concerns about the negative effects that the Covid-19 outbreak will have on British businesses. Last month, Mulberry admitted that the health crisis had a “severe impact” on store sales in March. 

With all UK stores closed, as well as all UK factories, the brand is now relying on its online shop to make sales. Still, the second half of the year is expected to see a “small loss” as a result of the pandemic.

Copyright © 2024 FashionNetwork.com All rights reserved.