Montblanc links with YNAP for new 'seamless' mobile-first webstore

By

Sandra Halliday

Published
Aug 7, 2020

Richemont’s Montblanc brand and the luxury giant’s Yoox Net-A-Porter e-tail specialist have announced a new partnership. Montblanc will now use YNAP “to power the next iteration of its highly successful e-commerce platform”.

The company said Montblanc will benefit from a "powerful, flexible and customisable platform, enhancing [its] ability to merchandise [its] curation of luxury products”. 

The aim is that Montblanc customers will also enjoy a “seamless shopping experience, connecting the new online store with Montblanc physical boutiques, serving more than 100 countries in Europe, Americas, Middle East and Asia, with unparalleled access to the latest products and collections”.

Richemont said the move “marks a new milestone in the relationship between [YNAP] and Richemont’s luxury Maisons”.
The new webstore offers personalisation, a simplified checkout and has been “completely redesigned with a mobile-first approach, key within the luxury industry” and demonstrated by the fact that over 50% of YNAP’s sales come from mobile each year. 

In addition to ordering online and over the phone, customers can also access “an extensive suite of omnichannel services including click-from store and return-in-store which are being extended to new countries”.

The new platform launches this month.