Marimekko opens experiential store in New York's SoHo

By

Jennifer Braun

Published
Dec 9, 2022

Finnish design house Marimekko announced on Thursday the opening of a new store in New York’s Soho district introducing a fresh store concept.

The new, dynamic store concept, located at 97 Wooster Street, at the heart of the city, embodies the brand’s optimistic and creative lifestyle philosophy. The space was designed to act as a platform for inspiring visual activations and events, as well as a creative hub for Marimekko’s community.

In particular, the store design was inspired by the industrial architecture of Marimekko’s textile printing factory in Helsinki. It features carefully selected design gems from different decades and distinct material choices, and is home to fashion, bags and accessories as well as home décor items. It is expected to evolve with different seasonal themes.

“Marimekko’s new store in New York is an ever-evolving concept that has been designed to be rediscovered over and over again: Marimekko’s collections and their themes come to life in the space through varying visual experiences. Marimekko has always walked its own path in the boundaries between fashion, design, art, and architecture,” explained Rebekka Bay, creative director of Marimekko.

“Continuing this tradition, our new store aims to create a dialogue with New York, its inhabitants and creative culture. Even in the digitalized world, creative and experiential physical retail concepts have an important role as the hearts of brand culture that build awareness, deepen the customer experience and support omnichannel sales.”

The opening follows the closure of its New York flagship store and its plans to open a new store in 2022, which were announced at the end of 2021. Globally, there are roughly 150 Marimekko stores, and online store serves customers in 35 countries. 

Marimekko approaches its market areas through key cities and North America is one of Marimekko’s key markets, followed by Northern Europe, and the Asia-Pacific region.