Magic updates its ShopTheFloor site

By

Obi Anyanwu

Published
Apr 16, 2015

The world’s largest fashion marketplace, Magic, has made it easier to shop its ShopTheFloor site following its recent update.

The fashion marketplace has been reorganized for easy, seamless browsing. Retail buyers can browse for their desired brand via category, tradeshow, or brand name.
 
Categories are sectioned according to the brand’s classification, such as Women’s Contemporary, Fast Fashion Footwear, and Children. Tradeshow attendees can browse through each Magic show, including Project, Coterie, and Sole Commerce, to shop their desired brand. If the brand’s name is already known, shoppers can search for it via the first letter.

ShopTheFloor was created to bring the wholesale buying process to the digital realm. This platform allows for brands to expand their reach and for selling efficiency, and allows buyers to plan and buy new brands and products wherever and whenever they want.