Magic Bodyfashion to launch maternity line Magic Mommy

By

Shomara Roosblad

Published
Oct 8, 2018

Dutch underwear and shapewear brand Magic Bodyfashion will be launching Magic Mommy, a basics maternity line featuring items for both pregnant women and new mothers.

The collection consists of seven pieces and is designed to offer support and comfort. All items are made of seamless fabric and are available in the EU sizes S to XXL.

Magic Mommy includes the following basics: a comfort nursing bra; a supporting belly band; tights, which features a higher waist to wear over a baby bump; leggings; shorts; a supporting under dress; and a tank top. Prices start at €24.99 for a nursing bra and go up to €39.99 for a slip dress.

Almelo-based Magic Bodyfashion launched in 1991 and specializes in underwear, shapewear, active wear and accessories. Since 2012, the company is owned by Linda Leestemaker and Marc de Graaff. The brand exports its collections to 6,000 stores in 60 countries. In the Netherlands, the brand is available at retailers including Hudson’s Bay, Zalando and Wehkamp.

The Magic Mommy maternity line will be available from the end of October.