Luxury Stores at Amazon spring campaign focuses on sunshine-ready looks

By

Sandra Halliday

Published
Mar 16, 2023

Luxury Stores at Amazon — the web giant’s high-end branded offer — has just unveiled its spring campaign with a focus on the assortment of designer labels it now offers.

Featured in the new creative are labels such as Christopher Kane, Altuzarra, Jonathan Cohen and more.

The campaign is built around “fresh new looks” as consumers emerge from the dreary winter months with a selection of trend pieces “to elevate your everyday look, injecting colour and prints into your new season and reviving your winter skin”.

Including both fashion and beauty, the focus is very much on looking forward to much warmer weather and perhaps a sunshine holiday.

High-end fashion and beauty have been a much bigger focus for Amazon in recent periods. The company originally unveiled its Luxury Stores at Amazon offer in the US in September 2020 and only launched it in Europe and the UK last June. It followed this up with a beauty debut under that banner last autumn.