Ludovic de Saint Sernin to open Pop Up during Paris Fashion Week

By

Godfrey Deeny

Published
Sep 21, 2020

Ludovic de Saint Sernin, the Belgium-born but Paris-based designer is to open a debut pop up boutique during Paris Fashion Week, even if only for four days.

The designer will debut his space on Thursday, October 1 at 21 rue de Debelleyme, a happening street of boutiques and art galleries located in the ever hip Marais district of Paris.

De Saint Sernin plans to retail ready-to-wear, accessories, jewelry, underwear and swimwear collections inside the temporary store. Plus, the four-day space will also celebrate the launch of the de Saint Sernin’s Spring Summer 2021 collection by having some exclusive pieces available at retail.

“I’m so thrilled to invite you to our first pop-up shop! I can’t wait to meet you all in person and for you to be able to try on your favorite looks! It’s such a special location for me as it’s right next to the LdSS studio. Stay tuned for more exciting news,” enthused de Saint Sernin.

After studies at Duperré fashion and design school in Paris, de Saint Sernin did an internship at Saint Laurent before being hired to join the womenswear studio of Balmain. Primarily a menswear designer, whose clothes are worn by women, de Saint Sernin has also been a finalist in the 2018 LVMH Prize, and the winner of the Pierre Bergé Prize in ANDAM 2108.

He presented his first collection in the French menswear catwalk season in Paris in June 2017, inspired by Robert Mapplethorpe a huge influence in the androgynous design of this designer, who is noted for his way-out pieces, such as his signature knitted jockstrap.