Lefties enters fragrance sector

Lefties is expanding its product range. The Inditex-owned retailer is making its first foray into the perfume sector by launching a new line of fragrances. It follows in the same vein as other brands owned by the Spanish conglomerate, such as Massimo Dutti with its 'body care' line consisting of four fragrances, as well as Zara, which recently collaborated with fragrance specialist Jo Malone.

Characterized by fresh and floral scents, the women's line features six fragrances: Rose Garden, Orange Blossom, Light Gardenia, Wild Flowers, Exotic Freesia and Juicy Breeze. The men's range, featuring sweeter scents, offers four fragrances: Ozone Water, Inciense, Cedar Wood and Deep Sage.

The company also produces fragrances for children. The scents Unicorn Mood, Endless Rainbow and Free Fligh are available for girls, while Fresh Dreams, Dino Weekend and Mini Adventurer are available for boys.

Available now in Lefties stores and on its online shop, the line ranges in price from 2.99 euros for small 14-milliliter bottles to 7.99 euros for 100-milliliter bottles. In addition, the range includes a 50-milliliter "body mist" spray option, available for 3.99 euros.

The company's upcoming projects include the scheduled opening next year of a 5000-square-meter store in Madrid's Montera street.

Founded in 1999, Lefties is part of the Inditex group's brand portfolio together with Zara, Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho and Zara Home. The Spanish conglomerate chaired by Marta Ortega recorded a 25% increase in turnover during the first half of its current fiscal year, amounting to 14.8 billion euros.

Lefties enters fragrance sector

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