Lee Jeans debuts virtual store
American denim label Lee Jeans has unveiled its first virtual store, which allows consumers to visit and shop its European flagship from the comfort of their own home, while also exploring the brand’s For A World That Works sustainability platform.
According to the brand, the virtual store aims to create “a striking real-world experience without the stress that can accompany in-person shopping.” Visitors to the store can navigate an interactive, 3D retail space, where they can browse items and add them to their shopping cart.
Both the brand’s men’s and womenswear lines are available for purchase in the store, as well as its upscale Lee 101 collection, with in-store product reflecting online availability.
Currently, the store is spotlighting three key fits for men – the West, Daren and Rider – and three key fits for women – the Carol, Stella A-Line and Scarlett High. Visitors can interact with the virtual store’s denim tables in order to browse and explore these fits via the “Discover your Natural Fit” function.
Alongside Lee’s products, users can also discover a range of other “interactive surprises,” such as green screen videos, pop-ups and clickable items. By clicking on a doll representing the brand’s historical mascot, Buddy Lee, for example, visitors can explore the history of Lee Jeans.
Venturing further into the back of the virtual store, visitors can click to “go upstairs,” where a showroom will allow them to discover the For A World That Works platform through interactive buttons and videos, which showcase initiatives seeking to reduce the brand’s impact on people and the planet.
Lee fans can access the brand’s virtual store through its website and social channels.
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