Lanvin links with Meisel for major new campaign as it gears up for busy 2023

By

Sandra Halliday

Published
Nov 8, 2022

As it continues to reshape itself, Lanvin has unveiled a new campaign, shot by Stepen Meisel and called Lanvin Character Studies.

Returning “elegance and sophistication to the everyday, [and] channelling what Jeanne Lanvin called ‘le chic ultime’,” the company said the new campaign “reveals the characteristics of a newly imagined Lanvin woman: cultured, curious, discreet, self-possessed and secure in just her own skin”.

It includes “intimate portraits” of six women — Raquel Zimmerman, Electra 3000, Wali Deutsch, Lex Peckham, Alay Deng and Lian Koster.

The campaign “signals a confident new visual identity”, developed for the house by M/M Paris. 

This first “image campaign” presents a “fresh set of brand values in a 'reframing', connecting the heritage of France’s oldest fashion house with the reality of today”.

There’ll be more next year with the first half of 2023 also seeing the launch of a newly designed website and a new boutique concept.

It all comes as the brand sees rising sales. Last month the Lanvin Group said revenues rose 73% to €202 million in the first half of the year and the flagship Lanvin brand saw 117% global sales growth, with wholesale up 260%.