Jourdan Dunn fronts AW20 Flannels campaign

By

Sandra Halliday

Published
Nov 3, 2020

Frasers Group-owned luxury chain Flannels has unveiled its AW20 campaign that’s fronted by supermodel Jourdan Dunn, as well as “two of the country’s brightest upcoming male talents”. 

Featuring a major focus on the British cultural scene, the campaign explores “the digitisation of culture and communication now that society has been forced to pause and reflect,” the company said. 

The creative work includes a “bold, stripped-back set, bright lighting and anaglyph 3D-inspired effects [that] create a futuristic atmosphere”.

Meanwhile, we're told that the casting “champions a new wave of storytelling, with all three cast members leading the fashion industry into a new modelling world - as well as their shared, intuitive sense of style”.

Dunn was the first black British model to make the Forbes models 2014 rich list and the first black model to walk a Prada runway in a decade back in 2008. She’s also currently appearing on UK TV in sitcom Maxxx so her profile remains very high. 

Her campaign supporting cast comprises Selim Ibrahim and Amin Lawal. And behind the camera are photographer Christina Ebenezer and stylist Shaquille R. 

Meanwhile, the imagery itself includes pieces from Prada, Off-White, Burberry, Moncler, Stone Island, Vetements, Balmain, Saint Laurent and Amiri.