Jo Malone London to open at Metrocentre after pop-up success

By

Nigel TAYLOR

Published
Sep 2, 2022

Luxury fragrance and lifestyle brand Jo Malone London is to open in the Metrocentre Gateshead in time for the Christmas season. It will be the high-end retailer’s first regional standalone store and follows a successful pop-up at the centre last Christmas.

Work is expected to commence in September with the new 1,000 sq ft unit located in the lower Red Mall alongside Metrocentre’s portfolio of premium brands, ensuring the store is in “good company” to offer shoppers “the very best in quality British retail”.

Jo Malone London previously opened a temporary store at the centre over Christmas 2021, featuring its exclusive range of fragrances and luxury products for the bath, body and home, Bdaily reported.

It's joining a string of recent openings including the region’s only H&M Home and luxury beauty emporium, H Beauty from Harrods, which opened earlier this summer.

Tom Nuttall of Sovereign Centros, leasing & asset manager for Metrocentre, said: “The centre has gone from strength to strength this year with several key high-profile lettings and Jo Malone London is another fantastic addition that will be hugely popular with customers.

“[It's] a name associated with British quality and values and we are excited for the standalone store to be one of our next openings at Metrocentre, as we continue to celebrate and support the great British high street."