Although having effectively directed to Façonnable since the departure of Alberto Lavia las September, James Greenfield has come to be officially named as the President and Director-General of Kenzo.

James Greenfield

An official nomination was made on the 11th of March at the fashion-show for Kenzo’s Autumn-Winter 2009/2010 collection by Pierre-Yves Roussel, President and Director-General of Fashion Division of the LMVH group.

Greenfield is a veteran at LVMH, he joined Kenzo in 2005 and worked as vice-president, Director of Communication, Director of Ladieswear and Director of Licensing. He had previously plied his trade at L’Oréal and Givenchy.

By Jonathan Fulwell (Source: Matthieu Guinebault)