Apr 27, 2023
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Jaeger-LeCoultre names Lenny Kravitz as new global ambassador

Apr 27, 2023

Luxury watchmaker Jaeger-LeCoultre announced on Thursday the appointment of musician Lenny Kravitz to the role of global ambassador of the maison.

Lenny Kravitz - Jaeger-LeCoultre

Along with fellow Jaeger-LeCoultre ambassador Anya Taylor-Joy, Kravitz recently completed the filming of a new campaign for the maison, which will be released in May, said the Richemont-owned timepiece maker.

An iconic rock musician, the singer, songwriter, producer, multi-instrumentalist, actor, designer and photographer was chosen as ambassador as he exhibits "the archetype of the modern Renaissance man," according to a press release.

"​For creators, the most important thing is finding their voice, knowing what they represent and being true to their vision – while always staying open to new ways of thinking," said Kravitz.

He has also been a fan of watches since childhood.

"I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me," he added.

In addition to his musicality, Kravitz has been noted for his personal style, and was recognised last year by the Council of Fashion Designer of America (CFDA) with its 'Fashion Icon' award. ​He is already familiar with the Swiss brand, in particular, its Reverso model, which he paired with a black silk jumpsuit and layered jewellery, when he performed at the 2023 Oscars ceremony. ​

"With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre's values and style," said Catherine Rénier, the CEO of Jaeger-LeCoultre. "We are delighted to have him represent our maison."

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