Influencer shopping app LiketoKnow.it rebrands as LTK

By

Sandra Halliday

Published
Jul 2, 2021

RewardStyle’s influencer content monetisation platform and its LiketoKnow.it shopping app are rebranding as LTK, a unified platform “to lead the industry in powering global creator commerce, servicing brands, influencers and shoppers”.

It said it’s unifying the two brands “for consistency and simplicity ahead of its global expansion in H2, and will now operate its entire platform under one brand name”.

The rebrand is happening in the UK and US now with markets including Germany, France, Australia, China, South Korea and Brazil also set for a rapid change to the new name. They’ll also see more localisation regarding brands and influencers during the course of this year.

LTK is a pioneer in the technology that influencers can use to drive online retail sales across all of their channels on the web and a large number of them are currently using its proprietary technology platform to create, manage and grow their own e-commerce shops.

It also has 5,000 retailers on its network that have access to its 100,000+ influencers. The retailers in the UK include big names such as Missguided, Selfridges, Harvey Nichols and Matchesfashion.

The company said local brands have invested more than $1 billion in creator content through LTK campaigns, collaborations and commissions-on-sales to date, and there’s been a 90% increase in UK brands approaching it to plan and execute data-led influencer marketing at scale since Covid-19. 

“As a B2B2C platform that uniquely serves all sides of the creator commerce experience, it was important that we unify our business under a singular brand to further expand our clients’ opportunities,” said Amber Venz Box, co-founder and president of LTK. “We’ve spent the last six months investing in world-class talent, adding more than 100 new employees in 2021 alone. Our focus now is on innovation and speed. We’re developing new technology and features that propel our clients and we are scaling the most dynamic and efficient online shopping experience powered by influencers.”