Indie brand Lucy & Yak links with Beyond Retro on sustainability initiative

By

Nigel TAYLOR

Published
Mar 31, 2022

The task of tackling the growing environmental impact of textile waste continues apace. Now clothing brand Lucy & Yak has launched a recirculation partnership with vintage clothing retailer Beyond Retro with a mission to give clothes a "significantly longer life”.

It’s called the ‘Re:Yak Partnership’ and aims to keep clothing in circulation far beyond the lifespan of a typical piece of clothing while rewarding consumers for doing so. 

Customers can trade in old Lucy & Yak products at Beyond Retro stores around the UK, which are then given new homes or recycled responsibly in order to divert clothing from ending up in landfills. 

The scheme will allow customers to take any Lucy & Yak item (in any condition) to a Beyond Retro store. For every item donated, customers will receive a voucher to put towards their next Lucy & Yak purchase. They will also receive a bonus Beyond Retro credit voucher for every Lucy & Yak item that’s sold on. Beyond Retro will then either resell the item or recycle it through 'Love Not Landfill’, giving old clothes a longer life.

Lucy Greenwood, co-founder of Lucy & Yak, said: “We believe for a brand to truly call themselves sustainable, they must take full responsibility for the full lifecycle of their product. At Lucy & Yak we have always thought big when it comes to circularity, but as a small, fast growing business, resource and space limits what we are able to achieve on our own; collaboration is key to solving the problems of this industry. 

“This is why we are so grateful to everyone at Beyond Retro for working with us to make this exciting collaboration a genuinely useful project that helps our community minimise fashion’s negative impacts, and extends the life of our clothing. We are proud to be associated with a brand that from day one has made circularity accessible to more people.”