Hurr launches first OOH campaign in London commuter hotspots
As one of the major fashion rental platforms, Hurr is used to blazing a trail for the industry. But now it’s blazing a trail for itself with its very first out-of-home (OOH) marketing campaign.
The launch of the campaign is a testament to the ever-higher profile of the fashion rental sector with such a campaign having been very unlikely just a few years ago because rental just didn’t have the critical mass a big OOH drive requires.
The company said it’s a “seminal moment” for it as it brings its latest marketing creative to life across major London commuter hotspots (those locations also being a sign of the larger number of people finally commuting regularly post-pandemic).
It added that the platform’s “dynamic and playful approach to luxury fashion rental now has its biggest audience yet, introducing rental into the mainstream”.
The imagery in the campaign is fashion-led and undeniably eye-catching as it aims to “encourage rental as an alternative consumption model that is accessible, innovative, and trend-defying”.
The photos were shot by Paul Perelka with models Aida and Lily-Juno styled by Caitlin Moriarty.
Hurr was founded 2018 by CEO Victoria Prew with a model that comprises peer-to-peer rental, a pre-owned fashion marketplace and rental in links with more than 100 brands.
It has also had a permanent space in Selfridges since 2020 and was the first rental platform to achieve certified B Corp status in 2022.
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