Hugo Boss launches fourth instalment of NBA-themed collection

By

Gianluca Bolelli

Translated by
Nicola Mira

Published
Oct 24, 2022

The fourth Boss & NBA collection was launched online and at Boss stores in mid-October, to coincide with the start of the 2022-23 NBA season, which kicked off last Tuesday. The Fall/Winter 2022-23 capsule collection jointly developed by the German fashion label and the US professional basketball league features a palette in which black and olive green are the dominant hues. Team logos and details such as laces stand out in bright, contrasting colours.

Some of the clothes and accessories are characterised by a new camo pattern. The collection includes a reversible down jacket, fleece joggers in a colour-block pattern and a thick-knit sweater with oversized logo. Accessories ranging from bum bags to underwear complete the collection, all featuring the iconic NBA logo.

The National Basketball Association has recently started to open NBA-branded stores worldwide. The latest was inaugurated in late August in Melbourne, Australia, operated by sportswear retailer Lids, and is expected to be followed by a new store in Sydney in the coming weeks.

In early summer, the NBA opened its first store in Paris, the league’s third in Europe after those in Milan and London. Lids also operates the NBA flagship store in the USA. All stores showcase a range of official memorabilia by the NBA and its women’s counterpart, the WNBA, as well as official league products, assorted sporting goods and items by brands such as Nike, Adidas, Under Armor, New Era and Wilson.

In Q2 2022, German ready-to-wear group Hugo Boss, with its labels Boss and Hugo, generated a revenue of €878 million, up by 34% over April-June 2021. In fiscal 2021, the group generated a revenue of €2.8 billion.